THE BRIEF - Create a brand to disrupt the broadband
category and build a deep connection with customers.
THE PROBLEM - The big internet service providers want the same customer – targeting affluent, educated, densely populated areas. Leaving small and rural communities with poor broadband service and speeds.
THE SOLUTION - Rebrand lightspeed by finding an
interesting customer insight.
Packaging
Information poster
leaflet
Personalised router idea
Email : sarashakelis@gmail.com
