THE BRIEF - From a Hip Hop lyric develop a brand name and product or service it offers.
THE LYRIC - “Well. I’m laying in bed and my stomach’s growling like ‘rraow rraow’, like a dungeon dragon so I'm, out the bed, running, dashing”
THE INSIGHT - This concept comes from my history research on the first depictions of a dragons, and dragons are described as the god of chaos.
Packaging
product
product
out of home marketing idea : dragon climbing frames in London parks
Character cards to collect
Event poster
Event gift
social media
Email : sarashakelis@gmail.com
